Be part of the generation

Pretty Shady was established in NSW in the summer of 2013. Our aim is to stop skin cancer, one summer at a time.

As it stands, Australia has the highest rate of skin cancer in the world but change can happen. Stopping sun damage can stop 95% of melanomas, the deadliest form of skin cancer. By sharing this knowledge, and acting upon it, we believe our generation can make a difference. That lives can be saved.

Protect your skin in five ways

Slip on a shirt, slop on sunscreen, slap on a hat, seek shade and slide on a pair of sunglasses.

Slip
Slop
Slap
Seek
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Shade

Seek shade particularly during the hours of 11am-3pm when the sun's UV rays are their harshest. If this isn't possible, make sure your skin is still well protected by using the following measures.

Clothing

Wear clothes which cover as much of your skin as possible; e.g.: a loose shirt with a collar rather than a singlet top. When swimming, wear a wetsuit or rash vest.

Some clothing is specifically designed for sun protection. Sun protective fabric with a Ultraviolet Protection Factor (UPF) rating of 50+ blocks more than 97.5% of UVA and UVB radiation and provides the highest level of protection.

Hat

Hats need to provide protection for your face, back of the neck, eyes and ears which are at higher risk of sun damage. A broad-brimmed hat will provide good shade while a baseball cap offers little protection. Find a hat which offers good sun protection but is also practical, well ventilated and suits you.

Sunglasses

UV radiation not only damages skin, it also damages eyes. Long term exposure can cause cataracts and skin cancers of various tissues of the eye, so it is important to protect your eyes with sunglasses.

There is an Australian Standard for sunglasses; sunglasses which meet this standard will provide good protection. Using sunglasses which wrap around the face and are close fitting will provide the maximum protection.

Sunscreen

Sunscreen strength is rated using the sun protection factor (SPF). SPF30+ suncscreens filter out 97 per cent of UV radiation. However, this amount of UV radiation will only be filtered out if enough sunscreen is used and used properly. For an average sized adult a generous amount of sunscreen should be used; approximately 35ml, or seven teaspoons, are needed to cover the body.

Sunscreen should be applied over all areas of exposed skin 20 minutes before sun exposure and reapplied every two hours (sooner if you've been swimming or sweating).

Contact us

Send us a message below or email hello@prettyshady.com